TL;DR: I evaluated a female-owned local historical tour company for accessibility. My recommendations where used by the in-house design team to strengthen the brand image and refine existing accessibility features on the site.

• Refine Navigation
  • Place links for booking tours and merchandise above the fold on the landing page for quicker access, increasing the likelihood of purchases.
• Major Accessibility
  • Some links are not keyboard-accessible, making it difficult for text-to-speech software to assist visually impaired users.
• Wayfinding
  • A sticky navigation bar will help users always know their location on a robust sized site.