TL;DR: I provided a local nightclub that features live performances with a detailed accessibility and UX/UI evaluation. The clients used this info to refine their website’s accessibility and update their newsletter feature to retain customers, and inform potential new customers for them.
Case Study Key Takeaways
- Urgent Priority
- Personal data for transactions is being collected with a 3rd party. A privacy policy is a hard must for your legal protection!
- Major Accessibility
- Newsletter is inactive, adding modern push notification features means automated advertising with low effort and cost.
- Wayfinding
- Making the path to ticket sales, drinks, and updates on concerts and games more accessible and noticeable will drive higher sales.